Both are real honey. The difference comes down to where the bees were foraging when they made it.
We sell two kinds of honey, and customers ask about the difference often enough that it's worth writing down properly.
Our "Natural Honey" comes from bees kept near farmland, foraging on a relatively consistent set of flowers through a season. It tends to be lighter in color and milder in taste, and the flavor stays fairly consistent jar to jar.
"Wild Forest Honey" comes from hives in forest areas, where bees forage across dozens of different wild plants and trees rather than one dominant crop. That gives it a darker color, a stronger and sometimes slightly bitter edge, and more variation between batches depending on the season and what was flowering that year.
Neither is more "pure" than the other, they're just different honeys with different flavor profiles, similar to how a single-origin coffee tastes different from a blend. If you've never had wild forest honey, the 350 ml jar is a reasonable size to try it before committing to a bigger one.